Everybody Wins
The Story and Lessons Behind RE/MAX
By Phil Harkins and Keith Hollihan
Publication Date: Dec. 3, 2004
Publisher: Wiley, John & Sons, Incorporated

There's never been a book quite like this before. Because there's never been a company quite like RE/MAX. Harkins and Hollihan originally set out to identify and study the top 'High-Growth, High-Impact' public companies in the world. Entry to the club wasn't easy: at least 20 years of sustained annual growth (not through acquisitions), a strong global presence, a top-shelf reputation and a clear mission to be No. 1. They narrowed the list to Wal-Mart, McDonald's, Nokia, BMW, Toyota and Canon. Then Harkins met Dave Liniger. The author quickly realized that RE/MAX surpassed every company investigated in virtually every criterion save one: RE/MAX was private. But the RE/MAX story was just too compelling to pass up. When Liniger finally agreed to let RE/MAX be added to the study, the authors essentially started over. The result is a comprehensive picture of an amazing real estate franchisor, its colorful chairman Liniger, and other key contributors who represent the many hundreds of individuals who have been critical to the network's success. The authors focus upon what they term the "everybody wins" principle in which the RE/MAX organization leverages the success of each individual to help drive the success of all. The final chapter illustrates how the original six comparison companies have embraced similar guiding concepts to achieve success. "Everybody Wins" is a valuable work for business professionals, a must-read for every RE/MAX Associate, and an eye-opener for the thousands of real estate professionals looking to improve their careers and lives.

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